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Subject:
Re: Beacon Marketing Report
From:
Peter Kurilecz <[log in to unmask]>
Reply To:
Peter Kurilecz <[log in to unmask]>
Date:
Mon, 13 Jun 2005 09:33:05 -0400
Content-Type:
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On 6/13/05, Jim Connelly <[log in to unmask]> wrote:
> Beacon Report says there is a need for a tagline in marketing.  ARMA stands for
> All the Records Management Answers.


That has been one of the problems for the past few years. ARMA uses a
tagline "The Association for Information Professionals" which has
caused reams of confusion in the media. Many assume that the name of
the association is the tagline. So if the Beacon Report calls for a
tagline, then let's get it right this time

Peterk

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