Interesting thoughts in the Beacon Marketing Report . Indeed a big
challenge.:
First, the ARMA Radar Screen of Strategic issues:
10: ARMA's ability to create and implement high-level strategic plans
is in jeopardy because:
* We have an historical dependence upon the chapter structure.
Now, from the Beacon Marketing Report:
The ARMA-Chapter relationship can be more dynamic and successful by
developing a closer relationship.
Is our radar on tract?
Bill Benedon
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