Using the "ARMA" acronym as part of the name of the organization is
catchy, easy, and certainly a form of branding. The problem with
acronyms, of course, is that folks want to know what the letters stand
for. I always say Association for Records Managers and Administrators.
As Tod points out, this is the "official" name on our incorporation
papers. Yes, Administrators is still a viable term.  Most states and
many large corporations have Records Administrators (a step or two up in
the records management hierarchy of positions).  Unfortunately (or
perhaps fortunately, since I don't have it memorized) I've never had the
opportunity to use the "elevator" pitch.

Ginny Jones
(Virginia A. Jones, CRM, FAI)
Records Manager
Information Technology Division
Newport News Dept. of Public Utilities
Newport News, VA
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