Perhaps many of you have found this already, but the 80% figure seems to 
come from a Merrill Lynch study (I found the reference in the Wikipedia entry 
for "Unstructured data", the first hit when the quotes are taken out of Larry's 
Google search).  Even that study, however, says "some estimates run as high 
as 80%" (pg 15) - with no reference to who made those estimates or how 
they got the data.

I have a feeling it's one of those statistics that someone came up with 
arbitrarily and it's just been accepted as fact over the years because it 
sounds about right.

 -- Merrill Lynch document (over 1 MB in size): 
http://ikt.hia.no/perep/eip_ind.pdf

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