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Sender:
Records Management Program <[log in to unmask]>
Date:
Tue, 6 Feb 2007 13:33:59 -0800
Reply-To:
Records Management Program <[log in to unmask]>
Subject:
Re: "Tips" topics
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From:
Nolene Sherman <[log in to unmask]>
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Why avoid it. I believe an old marketing maxim is that something has to
be repeated 3 or 7 times before it finally sinks in. Plus new employees
come on board that wouldn't have seen the earlier ones. You may want to
repeat them 3 times with exactly the same wording, then you may want to
rephrase the tip and repeat another three times. A certain phrasing may
stick in one person's mind, but not another -- whereas the new phrasing
may catch someone else.

Nolene
 
Nolene Sherman | Director of Records Management | Standard Pacific Homes
| 949-450-8583 | [log in to unmask]



-----Original Message-----
We've been running these tips for over a year now and, quite frankly,
I'm running out of ideas for topics.  I could rerun them from the
beginning again but I'd rather avoid it if possible.   

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