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Records Management Program <[log in to unmask]>
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Tue, 7 Oct 2014 08:23:15 -0500
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To: RAINbyte <[log in to unmask]>
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Records Management Program <[log in to unmask]>
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Approaching Social Media Governance by Markus Oermann, Martin Lose,
Jan-Hinrik Schmidt, Katharina Johnsen :: SSRN
In this working paper, we address the new forms of governance emerging
within the technological and social spaces of Social Media. The overall aim
of the underlying research project is to identify and examine the
governance factors that regulate the user's behaviour in Social Media, to
discover the governance structure formed by these factors, to analyse the
normative intensity of the factors concerning the user's behaviour in
Social Media, and, thereby, to uncover the interplay and interdependencies
of the factors among each other. In doing so, the governance background of
user behaviour in Social Media shall be revealed. As a first step, we
approach this task with a pilot case study on the governance background of
a certain user behaviour ("uploading a photo") in a certain Social
Networking Service (Facebook) whose theoretical foundations, methods, and
initial findings we present in this working paper.

http://bit.ly/1nbGPlD

Source: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2498552
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