I have been reading all of these with interest.   Marketing 101  says the 
elevator speech is a 30 second sound bite that should capture someone's  
interest, as well as help them remember what you do in case they want to  followup.
 
Here is what I have been using with great success for the past 16  years.
 
"We help companies get their information organized so they can easily find  
what they need and get rid of what they don't."
 
This statement and my "tagline" which they see as I hand them my business  
card always develops a conversation for a few minutes and subsequently generates 
 business.
 
Trudy M.  Phillips
File Management, LLC 
"Bringing Order Out of  Chaos"
8440 Lanewood Circle 
Leeds, AL 35094
Office:  205/699-8571   Fax: 205/699-3278_ Visit Our Updated website:  
www.filemanagement.com_ (http://www.filemanagement.com/)  
And we have a new Huntsville office as  well.
See also - _www.innovative-exteriors.biz_ 
(http://www.innovative-exteriors.biz/) 

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