Here's one example of what the Special Library Association is doing to
market themselves to C-Level executives.

"SLA's Wall Street Journal Ads!

SLA and Dow Jones & Company recently placed four ads in the *Wall Street
Journal* promoting the value of info pros. The ad targets C-level executives
and explains that info pros are essential to success."

*View the add here*   http://www.sla.org/PDFs/WSJ-SLAad.pdf

(Add taken from www.sla.org)
It's just one of many ideas.

Enjoy your weekend.


On 8/2/08, Larry Medina <[log in to unmask]> wrote:
>
> Well, I was a big fan of Mr Marx's work and pontification, but on this one
> (at least when it comes to professional associations), I'd have to disagree
> with him.  It's more like going to church... sure, you can pray when you're
> on the outside, and at least ONE OTHER knows you're doing it... but if you
> do it inside everyone else there knows you're part of the congregation =)
>
> As for this:
>
> We should talk about this ICRM entity; as it seems that RM's aspire
> to be CRM's and when they achieve it, they have their own club.  So
> just when somebody achieves the highest level of skill, they move to
> another organization.  Maybe the ICRM should have special spots on
> the ARMA Board so they can raise the esteem of the whole of ARMA, as
> it is to their benefit to do so
>
> Yeah... and you forgot about the secret handshake!!  Many ARMA members and
> non-members alike decide to proceed along the path to becoming CRMs, and
> don't get me started on this one, I can tell you from personal and public
> experience, NOT ALL CRMs are created alike.  You can have the designation
> and the knowledge required to attain it, or apparently you can have some
> entities write compelling letters on your behalf, then test well enough,
> and
> get it.
>
> I disagree completely that the ICRM as an entity should have seats on the
> ARMA Board, but as Peter pointed out, MANY ARMA Board members present and
> past have held a CRM.  CRMs are represented, it's up to them to make the
> case for the need to raise the profile of the professionals within the
> profession.
>
> And when it comes to marketing the profession, the organization has had
> over
> 50 years to do it and I think we know whose responsibility it's become...
> and many of us have recognized this for years.  Nobody does it better than
> we can do it ourselves.  You can hitch your trailer to someone else's
> bumper
> and go along for the ride, but you'll only end up where they want to take
> you.   If you want to control your own destiny, you'll have to build an
> engine and turn that trailer into a self-powered vehicle, then you can
> start
> charting your own course.
>
> There are a number of us that have offered suggestions similar to those you
> shared in your Marketing Plan and also others related specifically to
> communications and reaching a broader audience in the business world and
> it's fallen on deaf ears.  In your line of business I'm sure you've learned
> that no matter how compelling an argument you can make about the value of
> what you're promoting, until you find someone who is convinced that not
> only
> are you right, that it's the right time for them to buy in will you
> successfully close the deal.
>
> Also, I think you know the rule of diminishing returns, and at some point,
> you just stop trying because professionally and personally, it's no longer
> worth the effort.  The maximum return on investment will never equal what
> you've put into it... so you invest your effort elsewhere.
>
> Larry
>
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