Hi Patti!
Congratulations on recognizing the need for a mission and vision
statement. They are critical to all communications about your
"information business" and what you envision it to be within a
specific period of years.
As a consultant who specializes in helping info managers with their
marketing and communications programs, I have helped scores of info
management teams develop their mission & vision statements. A couple
of years ago I wrote a short article about developing statements for
libraries. I think many of the points from that article will help you.
I'm attaching the article to this message, but should the attachment
not make it through, the article is in a downloadable PDF here:
http://www.chrisolson.com/marketingtreasures/mtcontent/MTPDFs/MTVol15PDFs/Vol15N2Feb06.pdf
Like the library services group or information research service
operating at AstraZeneca, your Global Archives and Records Management
program is similar to a small business operating within the economic
environment of the larger business of AstraZeneca. As such your
information management business needs to use the same tools and
strategies as any other small business, including communications.
Identifying the mission and vision of your business will help drive
other communications strategies.
Two other pieces of the puzzle are Critical Success Factors and
Values. These go hand in hand with the mission & vision statements.
The success factors identify what is necessary to successfully achieve
the mission and vision, while the value statement identifies the
ethical standards and behaviors which guide business strategies and
decisions.
These 4 statements define/articulate the core business. I have found
that groups which go through the process of identifying these 4
statements emerge better prepared and tighter as a team, able to
consistently communicate what their group does and how it contributes
to the larger organization.
This is all part of a change management communications strategy and
implementing one is critical to sustaining the momentum you've
achieved from your business case development efforts. Not only do you
have to change behaviors (pArchives to eArchives) but you've got to
continuously demonstrate and communicate value and the ROI to the AZ
bottomline using the vocabulary and measures of stakeholders.
I hope this helps and I wish you all the best with your new
initiative. If you would like to discuss this further, I'll be happy
to do that.
regards,
Chris
.......................................
Chris Olson, M.L.S., M.A.S.
Strategic Marketing Advice Exclusively for Information Managers
410.827.5642 | [log in to unmask]
. . . . . . . . . . . . . . . . . . . . . . . .
Chris Olson & Associates | http://www.chrisolson.com
List archives at http://lists.ufl.edu/archives/recmgmt-l.html
Contact [log in to unmask] for assistance
To unsubscribe from this list, click the below link. If not already present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body of the message.
mailto:[log in to unmask]
On Dec 15, 2008, at 10:06 AM, Morris, Patricia M wrote:
> Hello,
>
> I'm looking for some inspiration for a new vision statement. Anyone
> have a good one they would like to share? To list or just me is fine.
>
> We've just gotten our global eArchive programme approved through to
> 2010 (after working on business case for 2 years!) so we want to tie
> the transformation from pArchive to eArchive in somehow...
>
> Best regards,
>
> Patti Morris
>
> Senior Director, Global Archives and Records Management
> AstraZeneca
>
> List archives at http://lists.ufl.edu/archives/recmgmt-l.html
> Contact [log in to unmask] for assistance
> To unsubscribe from this list, click the below link. If not already
> present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body
> of the message.
> mailto:[log in to unmask]
List archives at http://lists.ufl.edu/archives/recmgmt-l.html
Contact [log in to unmask] for assistance
To unsubscribe from this list, click the below link. If not already present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body of the message.
mailto:[log in to unmask]
|
