No position is completely "recession proof" in my opinion. Businesses
who are savvy continually reevaluate people and programs and determine
what and who is providing the greatest value.  In good times, this
determines raises and bonuses.  In bad times, it determines what stays
and what is cut back.  We all know the value of what we do, but must not
forget to get the message out in every direction to remind others.

One of the ARMA competencies that is always worth emphasizing, but
particularly in today's world is Communications & Marketing - Level 3,
(Domain 4 of 6
1. Identify and develop relationships by networking with internal
customers to maximize support and accomplish organizational goals
outlined in the strategic plan.  
2. Communicate with key stakeholders to proactively ensure
organizational understanding of the interrelationship of records and
business processes.  
3. Provide expertise and advice to the organization to maintain
compliance and promote efficiencies through the use of the RIM program.

4. Communicate organizational policies promoting the value of RIM
principles and best practices.  
5. Champion the RIM program to senior management to heighten their
awareness of RIM as a key business resource.  
6. Market RIM activities by advertising the program to stakeholders to
increase awareness of the importance of RIM to the organization.

By doing these things, we can make sure that our roles are well
understood to have high value to our respective organizations.

Mary Hilliard, CRM  

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