Sure, tweets are potentially discoverable, but so are your Facebook statuses, your posts on LinkedIn and any number of other "social networking" sites.  The point the article makes, yet doesn't say outright (but should), is that anyone who chooses to Tweet (or update your FB status, or answer a LinkedIn question, etc.) should do so with prudent caution and forethought.

Yes, the nature of Twitter is a bit spontaneous, and perhaps some folks might get caught up in the moment, but that certainly doesn't mean the tool isn't useful and should summarily be avoided.

Personally, I find Twitter (and LinkedIn - I'm not a FB user, yet), to be a wonderful source of current awareness information that is interesting to me personally and professionally, and a great place to connect with like-minded individuals.

My tweets are generally either personal in nature (for example, a tweet today about how AMAZING the AC/DC concert was last week in Charlotte!) and professional from an individual standpoint (commentary on records management and the legal industry in general).  I do not typically post about my specific job or my employer, and never anything directly related to work we do for any client.  I also don't include my employer in my Twitter profile (although anyone who really wanted to find out where I work wouldn't have a hard time doing so thru a quick Google search).

I hope folks won't dismiss Twitter, or other tools, just out of fear.  If there is truly a value there (and I believe there can be, if you do it right), then spend the time and effort to develop appropriate procedures to manage it.

Nite nite,
Julie

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