Or, as an old sage tweeted, long before the days of 
Twitter:
"You can't lead a horse to water, but you can salt his 
oats."

Gordy
Gordon E.J. Hoke, CRM
Plainview, Minn.
http://PositivelyRIM.blogspot.com

On 8/27/2010 11:23 AM, Hilliard, Mary wrote:
> John Phillips said
> "There is no magic that I have ever seen in getting organizational
> cooperation and buy-in, other than in multiple ways, appealing to everyone's
> professional self-interest. If there is something in it for them, they will
> go for it. Catching flies with mostly honey, and a little vinegar."
>
> John,
> You have hit upon a theme that resonates well with my own philosophy, derived partly from seeing the effects of marketing in societal change (think about changes in attitudes towards smoking, littering, etc.) and also from my own experience in parenting (and teaching, being a Cub Scout Den Leader, selling products AND being a records manager).

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