I wonder what this means in a deeper social context.  Perhaps the deep 
reading movement will gain some traction, but it won't change the current 
dynamic for most people, especially for coming generations, on how they 
consume most of their information.  Will organizations that engage in more 
deep reading succeed more, given that they have a greater understanding of 
issues?  Or will organizations that engage in internet data gathering succeed 
more, given that they have touched on a broader range?  Will individuals who 
do deep reading be more valuable, or will they be considered a quaint relic of 
the distant past?

I would have thought the deep readers have the clear advantage, but I'm not 
so sure anymore.  Current society, replete with blogs and Twitter and instant 
messaging, seems to favour the wide and shallow reader.

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