6 Tips for Tapping Pinterest's Surging Popularity - WSJ.com
The social network lets entrepreneurs create online scrapbooks featuring
photos of their newest or most popular products. Importantly, it also
provides them a platform to write compelling descriptions of those
products, and to embed links that direct consumers to their websites or to
order forms.
A product could potentially go viral because of the way the social network
allows its users to "follow" other users, including businesses. If someone
follows say, Etsy.com, the online crafts marketplace, his or her own
Pinterest profile will then display all of the images on Etsy's Pinterest
profile <http://pinterest.com/etsy/>.
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Peter Kurilecz CRM CA
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