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Date: | Wed, 2 Dec 2009 09:30:49 -0800 |
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An interesting article In today's Wall Street Journal that is somewhat
RM related...
<snip>
Books are having their iPod moment this holiday season. But buyer
beware: It could also turn out to be an eight-track moment.
While e-reading devices were once considered a hobby for early
adopters, Justin Timberlake is now pitching one on prime-time TV
commercials for Sony Corp. Meanwhile, Amazon.com Inc.'s Kindle
e-reading device has become its top-selling product of any kind.
Forrester Research estimates 900,000 e-readers will sell in the U.S.
in November and December.
Barnes & Noble announced its Nook e-reader in October, but you won't
be able to see it in stores until Dec. 7. But e-reader buyers may be
sinking cash into a technology that could become obsolete. While the
shiny glass-and-metal reading gadgets offer some whiz-bang features
like wirelessly downloading thousands of books, many also restrict the
book-reading experience in ways that trusty paperbacks haven't, such
as limiting lending to a friend. E-reader technology is changing fast,
and manufacturers are aiming to address the devices' drawbacks.
<snip>
http://shrinkster.com/1bvo
--
Bruce L. White, CRM, PMP
Orange County, CA
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