Rich's case may be a little different because employees are being encouraged 
to use their own cellphones, but in my experience the cart comes before the 
horse more often than not!  Technology becomes an issue when it catches 
on, and then RM/IT/Legal have to figure out how to manage the new 
information being created at that point.  In a perfect world I'd proactively 
implement policy before things like email, instant messaging, and electronic 
voice mail, but technology moves fast and employees are eager to use the 
next tool as soon as they can.  Even with good technology-neutral policies in 
place specific technologies require specific responses.

In my organization I'm worried about the fact that transactions are taking 
place via instant messaging, but we don't even have a decent e-mail policy in 
place yet.  I'll finally finish it when email is a quaint legacy technology that 
only "old" people use, and start working on managing instant messages just 
when they give way to the next big thing that rolls along (video calls? life 
recordings? thought capture?).  My work is never done!

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