An Analysis of Twitter and Facebook Use by the Archival Community

Abstract: This paper discusses how the archival community is using
social networking services such as Twitter and Facebook as outreach
tools. The study analyzes the usage patterns of 195 individual and
institutional users over a thirty- two-day period during the summer of
2009. By focusing on the 2,926 outbound links posted to the services
during the period, the author shows that use is dramatically different
between the three test groups: archival organizations using Facebook,
archival organizations using Twitter, and archivists using Twitter.
The study shows that archival organizations overwhelmingly use the
services to promote content they have created themselves, whereas
archivists promote information they find useful.

http://bit.ly/97fmeM

Source:
http://adamcrymble.blogspot.com/2010/11/analysis-of-twitter-and-facebook-use-by.html

hat tip to archivesinfo



-- 
Peter Kurilecz CRM CA
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