No E-mail About Your Borders' Shopping History Being Sold? (Or, How Privacy Protection Measures Can Backfire) Barnes & Noble snatched up the list of 45 million people for almost $14 million<http://www.bizjournals.com/boston/news/2011/10/03/barnes-noble-buys-borders-data.html>. But privacy watchdogs insisted on a condition to the sale: those customers needed to be informed that they had the right to opt-out of having their data transferred from one bookseller to the other. That’s easy, right, since the set of data includes all those folks’ e-mail addresses? Well, not exactly… http://onforb.es/p1L4sZ Source: http://www.forbes.com/sites/kashmirhill/2011/10/10/no-email-about-your-borders-shopping-history-being-sold-or-how-privacy-protection-measures-can-backfire/ See if people are clicking on this link: http://onforb.es/p1L4sZ+ Try the bitly.com sidebar to see who is talking about a page on the web: http://bitly.com/pages/sidebar List archives at http://lists.ufl.edu/archives/recmgmt-l.html Contact [log in to unmask] for assistance To unsubscribe from this list, click the below link. If not already present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body of the message. mailto:[log in to unmask]