I wondered the same thing as Gary. When I did a search for marks, ARMA appeared in 2009 and the other organization just last month. Maybe I missed something?
Wasn't a big fan of the original acronym. It reminded me of trail food. But that's just me. Sad that so many materials will need to be redone. At least the principles are developed and the model seems mature.
Rock on!
Sharon
Sharon Burnett, CRM
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Seattle Washington USA
"If it ain't broke, take it apart and see why. If it is broke, take it apart
and see why."
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