Brazilian regulators slap $1.59 million fine on telecom giant Oi, alleging
violations of users’ privacy rights
As a reminder of the transnational nature of online data collection-and the
ever-expanding web of regulatory bodies stepping in to monitor how
information is collected and used-Brazilian regulators announced that they
had issued the nation's first penalty under the country's new Internet law,
the Marco Civil da Internet. Brazil's consumer protection agency, the
Justice Ministry's Department of Consumer Defense and Protection (DPDC),
sued the telecommunications company Oi for a variety of violations relating
to Oi's partnership with a U.K.-based online advertising company, Phorm.
Together, the companies developed software that tracked and generated
profiles of users' browsing practices. The profiles were then sold to
online advertising firms, which could ultimately use the data to generate
customized "behavioral" advertisements.

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