ASI - DMA Releases Data Breach Guide

The Direct Marketing Association (DMA) announced this week that it has
released a new guide to state laws on data breach notifications. With a
variety of laws that marketers and their clients’ companies need to follow
if they’ve suffered a data breach (as far as when and how customers need to
be notified following a data breach), the DMA is now distributing
guidelines.

“We hear nearly every week about the occurrence of data breaches,” said
Peggy Hudson, DMA’s senior vice president for government affairs. “Data
security and consumer trust are inextricably linked, and it’s up to all
marketers to act as stewards of consumer information. With this guide and
our extensive advocacy efforts, DMA is making the task of data stewardship
more manageable for responsible actors across the data-driven marketing
economy.”



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Source:
http://www.asicentral.com/news/newsletters/promogram/october-2014/dma-releases-data-breach-guide/
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