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Records Management Program <[log in to unmask]>
Subject:
FW: Message from ARMA.org:What is ARMA International
From:
"Roach, Bill J." <[log in to unmask]>
Date:
Fri, 26 May 2006 11:56:10 -0500
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Records Management Program <[log in to unmask]>
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I did some checking with ARMA International to see what was the current
byline.  I wanted to make sure I had correct information before I fired
off another message to an editor/analyst/researcher about using American
Records Management Association as the byline for ARMA.
 
Here is their response:
 
 
"We are ARMA International-without tag line. 

 ARMA is no longer being used as an acronym just as IBM, AT&T, KFC, and
so many others. The more consistent and persistent we are the more
people will recognize ARMA International as the name."

 

 

Just my thoughts, but I don't believe their strategy is working.  Any
thoughts?

 

Bill R

 

Bill Roach, CRM
Enterprise EDMS Coordinator
State of North Dakota
ITD/Records Management
701-328-3589

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