John,

I would like to see us change the name from elevator speech( it signals 
random encounters)  to something else like marketing speech. 

Mines similar - I lead the department that works to manage XXXX's records 
and information with the goal " to put the right information, in the right 
peoples hands,in the right way, at the right time" and by doing this 
successfully employee's are more productive, the enterprise makes better 
/faster business decisions, and the employee's/companies risks and costs 
are controlled.  and hears the most important part - IF YOU'D LIKE MORE 
INFORMATION PLEASE CONTACT ME. 

Then when you get back to the office jot the persons name on your 
network/contact list along with what they do at XXXX.  When you see 
something that might be of interest to the person in regard to RIM,  send 
it to them.  This makes them feel that you're interested in them/their 
department, can potentially gain an ally for the program and at worst 
wasted a few minutes of your time.  It's a great low-key way to market you 
RIM program. 

Steve Petersen CRM
Records Manager
Rockwell Collins Inc
319.295.5244

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