In today's Wall Street Journal (subscription required)

<snip>
An eBay Inc. effort to broaden communication through the popular
Twitter Web-messaging service highlights the hurdles facing corporate
users of online social media.  The online auctioneer launched a
corporate blog in April 2008. Two months later, blogger Richard
Brewer-Hay began "tweeting" -- posting updates on Twitter -- about
Silicon Valley technology conferences, eBay's quarterly earnings calls
and other topics. The growing Twitter audience also attracted the
attention of eBay's lawyers, who last month required Mr. Brewer-Hay to
include regulatory disclaimers with certain posts. Some followers
think the tougher oversight is squelching Mr. Brewer-Hay's
spontaneous, informal style.
<snip>

http://online.wsj.com/article/SB124078135070257099.html#mod=djemTAR

-- 
Bruce L. White, CRM, PMP
Orange County, CA
e-mail: [log in to unmask]

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