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Subject:
From:
Rob Giganti <[log in to unmask]>
Reply To:
Records Management Program <[log in to unmask]>
Date:
Wed, 10 Feb 2010 18:03:06 -0800
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First posting but I have been lurking ever since the ARMA conference in October.  What a great resource this listserv is for the newly christened RIM Specialist!  

I've become aware of an email marketing campaign that intends to use a third party to send messaging to clients or potential clients on behalf of our agency force.  The 3rd party company was completely caught off guard (as well as Marketing) about the broker dealer requirement to retain all email for 3 years even though marketing claims this company is one of the leaders in email marketing.  To make this short, we are working through how we might comply with the requirement.  My question is specifically to other RIM professionals in the insurance or financial services industry that send email blasts (spam) from a third party.  What do you guys do?  Can you share?  Apparently we want to use a 3rd party because we lack the ability to have a "unsubscribe" "subscribe" link in our own emails plus we are talking hundreds of thousands of email.  

Thanks
Rob Giganti
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