ARMA MetroNYC Present ARMA@Noon - Lunchtime Educational Series 2/26

MARKETING YOUR RIM PROGRAM

Presented by:
Jason C. Stearns
CRM, FLMI, PCS, AIRA, AIRC, ARA
Corporate Vice President
Corporate Records Manager
New York Life Insurance Company


This workshop details the importance of marketing your RIM program to the 
enterprise. The interactive discussion covers basic marketing principles 
and concepts and reviews real world marketing examples from the 2008 
Cobalt Award Winner New York Life Insurance Company. 

Upon completion of this session, participants will be able to: 
1. Identify how to apply marketing principles in promoting your RIM 
program. 
2. Identify steps for creating a marketing campaign and promoting RIM 
throughout the organization. 
3. Analyze and assess best RIM marketing options based on budget, 
corporate culture and executive support. 
4. Develop workable marketing ideas for your RIM program. 

Competency Domain: COMMUNICATIONS & MARKETING 
Experience Level: Level 2: Prior Knowledge Required 

FEE: $10.00 (includes lunch)
For more information or to register, please visit 
http://armanyc.org/w/?p=2231



This event is sponsored by: SWISS POST SOLUTIONS

Swiss Post Solutions offers the world?s largest selection of outsourcing, 
administrative, and business services, delivered by people who are 
passionate about their purpose, excited about what they do, and committed 
to your organization's success. For over 30 years, America?s leading 
companies have discovered they can better compete and win by outsourcing 
key support functions to our can-do shoulders. 

Many companies and firms have experienced the benefits of partnering with 
Swiss Post Solutions: 
Access to highly skilled and motivated professionals 
Significant reduction in costs 
Increased efficiency and world class service 
Unbiased technology solutions 

Find out first-hand about the Swiss Post Solutions difference. Contact us 
at 1-877-ASK FOR SPS or visit our website www.SwissPostSolutions.com. 

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