In today's Wall Street Journal.

<snip>
You may not know a company called [x+1] Inc., but it may well know a
lot about you.

From a single click on a web site, [x+1] correctly identified Carrie
Isaac as a young Colorado Springs parent who lives on about $50,000 a
year, shops at Wal-Mart and rents kids' videos. The company deduced
that Paul Boulifard, a Nashville architect, is childless, likes to
travel and buys used cars. And [x+1] determined that Thomas Burney, a
Colorado building contractor, is a skier with a college degree and
looks like he has good credit.

The company didn't get every detail correct. But its ability to make
snap assessments of individuals is accurate enough that Capital One
Financial Corp. uses [x+1]'s calculations to instantly decide which
credit cards to show first-time visitors to its website
<snip>

http://shrinkster.com/1f04

-- 
Bruce White, CRM, PMP
Orange County, CA
e-mail: [log in to unmask]

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