last year i posted a query from a writer who was working on an article about
corporate archives for the Financial Times. The writer is working on a new
story and has the following request. If you are interested in being
interviewed you can contact the writer Alicia Clegg at
[log in to unmask]

DO NOT REPLY TO THE LIST! Contact Ms. Clegg directly at
[log in to unmask]

looking at the unexpected ways in which businesses use history for branding
purposes. In particular, I am interested in looking at what happens when one
company takes over another and, in effect, acquires a history. For this
piece, the FT wants me to focus on the unexpected and, in some cases,
perverse outcomes that takeovers and mergers can produce. I know that you
have a network of contacts in the archive and history professions and I
wondered if you might be able to make people aware of the article and ask
them to get in touch with me, if they feel they have a story that fits with
this theme? The article will be international in scope, so examples from the
US, Europe or indeed any other part of the world would all be very welcome.

The following are some ideas on the sorts of stories that might work for the
piece:

-Young companies that have taken over an older company and become a veteran
overnight, by taking on the history of the acquired firm.

-Situations where two companies have ended up laying claim to the same
history, for example, a spin-out and the original parent company both
claiming the same history.

-Odd bedfellow relationships, e.g. brands owned by unlikely parents, because
of quirks of history

-Companies whose own origins sit oddly with their present day branding

-Forgotten or suppressed history that becomes hip and is revived when the
market or the company's strategy takes an unexpected turn.


-- 
Peter Kurilecz CRM CA
[log in to unmask]
Richmond, Va
http://twitter.com/RAINbyte
http://tech.groups.yahoo.com/group/RAINbyte/
Information not relevant for my reply has been deleted to reduce the
electronic footprint and to save the sanity of digest subscribers

List archives at http://lists.ufl.edu/archives/recmgmt-l.html
Contact [log in to unmask] for assistance
To unsubscribe from this list, click the below link. If not already present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body of the message.
mailto:[log in to unmask]