1-a way for people to connect to share information, I guess the listserve would be a good example. We communicate, share thoughts and generally are fairly social.
2-photos being taken at the listserve party.  Social and it's media.
3-Social media can also be targeted to certain segments of society, you like to cook, ride motorcycles, race cars, read, there is a site for you and there are generic sites like Myspace.(thanks for reminding me about that one Larry)
There are literally hundreds of sites to accomplish this. Larry had a good number of them.



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