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Date: | Tue, 26 May 2015 07:53:32 -0400 |
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Steve Whitaker will hate this story, but I think everyone else will enjoy
it....
"There's a scene in the television series The Office that says all you
need to know about the paper industry's image these days. The sad-sack of
a company, Dunder-Mifflin, is launching an advertising campaign - and just
in time, says one of the sad-sack employees. Whenever he tells people he
works for Dunder Mifflin, they assume the company makes mufflers or
muffins or mittens but "frankly all of those sound better than paper, so I
let it slide."
In the real world, paper doesn't appear to be faring much better. Not only
are U.S. companies facing precipitous drops in demand, they're also
confronting tough competition from the country that invented paper 2,000
years ago."
http://www.npr.org/2015/05/26/408794149/dont-write-off-paper-just-yet
Gary Link
Pittsburgh, PA
[log in to unmask]
"Mischief managed."
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