Digital Demands Destruction of Organizational Silos | ClickZ
Digital has already transformed entire industries. It is now necessitating a
change in companies' organizational structures as well. In a prior column I
wrote about "Digital Is a Philosophy," which details how digital insights
and techniques can be used to make all marketing and advertising better.
Digital channels give advertisers first-hand and real-time information about
their customers. This information could make them more competitive and
better able to respond to customer needs by innovating their products and
services.

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Source:
http://www.clickz.com/clickz/column/2095213/digital-demands-destruction-organizational-silos
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