7 Reasons Every Government Agency Needs a Social Media Policy - OhMyGov
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employee use of social media is not without risk. In the absence of a
formal, institutionalized policy on social media communications, there is a
very real possibility of the rapid spread of misinformation, unauthorized
leaks of classified or sensitive material, and damaging off-the-cuff
interactions that can cause public relations nightmares. To many people, a
government agency’s social media accounts *are *the voice of the agency
now. These accounts — whether on Facebook and Twitter or other smaller
platforms — are critical to maintaining a credible dialogue with citizens.
Establishing a clear, defined social media policy is critical to
maintaining an accurate, useful, and productive conversation with the
public.

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Source:
http://ohmygov.com/blogs/general_news/archive/2012/07/25/7-reasons-every-government-agency-needs-a-social-media-policy.aspx
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