commonly called "orphan brands" http://www.businessweek.com/magazine/content/09_31/b4141047546380.htm "Serruya wants to bring back Swensen’s U.S. franchises and change all that. And like many entrepreneurs who make it their business to resurrect orphan brands, he is counting on customer loyalty, reputation, and nostalgia. He’s aware it’s a tricky business. “We have to remember that a brand that went away in the past went away for a reason,” says John Cerasani, a serial entrepreneur and author of a book on entrepreneurship called *Paid Training* <http://paid-training.com/>. “It may have been because it was a fad, or maybe it was just an unsustainable business model.”" http://www.businessweek.com/small-business/how-to-rescue-an-orphaned-brand-01312012.html Finding a home for orphan brands P&G is not alone in clearing its shelves of orphan brands. Consumer goods companies frequently have a long tail of brands, acquired over decades of mergers and acquisitions, some of which no longer sit comfortably in their portfolios. Charlie Mills, analyst at Credit Suisse in London, says jettisoning orphan brands is inevitable given the trend for “more sales under fewer labels, and making these labels themselves more powerful”. http://on.ft.com/1rQvTsc -- Peter Kurilecz CRM CA IGP [log in to unmask] Dallas, Texas Save our in-boxes! http://emailcharter.org http://twitter.com/RAINbyte http://tech.groups.yahoo.com/group/RAINbyte/ http://paper.li/RAINbyte/rainbyte https://groups.google.com/d/forum/archives-in-the-news http://pinterest.com/pakurilecz/archives/ http://pinterest.com/pakurilecz/records-management/ http://www.linkedin.com/in/peterakurilecz #*CantbeworsethanPeterk* <https://twitter.com/hashtag/CantbeworsethanPeterk?src=hash> Information not relevant for my reply has been deleted to reduce the electronic footprint and to save the sanity of digest subscribers List archives at http://lists.ufl.edu/archives/recmgmt-l.html Contact [log in to unmask] for assistance To unsubscribe from this list, click the below link. If not already present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body of the message. mailto:[log in to unmask]
