The Dangers of Dark Data and How to Minimize Your Exposure | CIO
Most discussions of dark data tend to focus on its potential value and
utility to an organization. Indeed, for those outfits willing to expend
resources (money, tools and time) to develop and exploit the information
and value locked up inside dark data, such potential is undoubtedly
attractive. This also explains why many organizations are reluctant to part
with dark data, even if they have no plans to put it to work on their
behalf, either in the near term or further down the planning horizon.

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Source:
http://www.cio.com/article/2686755/data-analytics/the-dangers-of-dark-data-and-how-to-minimize-your-exposure.html
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