Steve, I understand your point, which I found to be the majority view of managers in the UK.  But I have found that to bring a global  program to life so as to become part of the fabric of the business, one needs to consider the use of branding concepts.  When a name of a RIM program takes on no secondary meaning and is too descriptive, it can limit promotion and awarness creativity.  Employees are left with the impression that it is merely another legal or compliance requirement.  We used icons and mascots, which created a buzz about the program (even talk that it was silly and ridiculous) and all employees came to associate the program with those icons.  We thus were able to achieve success because if you asked an employee randomly about the program, they immediately knew and the thought brought a smile to their face. 

Best regards


Rick

Rick
Rick  

-----Original Message-----
From: Steve Petersen <[log in to unmask]>

Date: Wed, 6 Jun 2007 07:43:15 
To:[log in to unmask]
Subject: Re: Looking for a good name for our new global Records and Information Management program


Corporate Records & Information Management (RIM). 

Please stay away from cute names-while marketing the program you can use 
these. Explain what you do nothing more


Steve Petersen CRM
Records Manager
Rockwell Collins Inc
319.295.5244

"Bringing Order Out of Chaos"

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