Managing Information Risk and Archiving Social Media - Forbes

Imagine a simple scenario. Jane Doe, a disgruntled employee at a
multi-billion dollar mineral spring water company (A), sends out the
following tweet from her work station and the marketing department’s Twitter
account, which she is authorized to use.

Senior Management here at (A) is telling industry analysts that Company
(B)’s bottles are filled with tap water.

The statement is false. Five minutes later, Jane Doe deletes the tweet. No
one in in Company (A) knows about the incident – yet. In the interim,
however, her single tweet has been re-tweeted over 10,000 times, including
to financial analysts on Wall Street, most major newspapers around the
world, and the television media. The story is breaking.


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Source:
http://www.forbes.com/sites/benkerschberg/2011/09/28/managing-information-risk-and-archiving-social-media/
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