lots of interesting answers to this question Lijuan, I'll be taking 
advantage of the experience of others in making improvements to what 
I do.  below is my perspective.

My experience specific to my organization is the basis for this answer.

summary
--It's all about the business (or the users, or the bosses. [this is 
pretty easy for most users, bosses to accept!] Gear the message to 
the audience)
--for others, the KISSS principle of "Keep It Super Simple Sweetie" 
-- make it easy
--stay visible (and that can mean many things depending on what you 
want/need and who you need to work with to get it)

some details
Here the attention isn't on RIM for a couple of reasons.  1) that's 
not what my bosses see as our primary business purpose. (I know we 
all know how important RIM is to the success of any business or 
organization.)  2) no problems.  My best "luck" has been making it 
about "them" (and that/those primary business purposes.  Kind of what 
I can do for you while staying true to what needs to be done for the 
RIM itself.  Sure, its currently good--how about we make it better?

In my organization training and awareness are my focus.   Recently 
I've been doing more promoting and providing mini trainings on RIM 
and what it (I) can do for them.  A simple (with pictures) "user 
manual" for the boss (she even quoted out of it when talking to 
someone else about records not too long ago).  and simpler handouts 
w/ short verbal intro at staff mtgs for the rest.  I back up the 
simple handouts w/ a pictorial highlighting the minimum I want them 
to get.  I do this even though I work w/ a relatively small group of 
very intelligent professionals.  In many ways this isn't a plus.  In 
general, people think they know all they need to know about RIM.  AND 
many people don't read, don't listen, etc., capturing their attention 
briefly, and repeating the message in different formats, at different 
times, seems to be having the effect of increasing awareness.  I 
don't need to change their focus away from themselves/their "stuff" 
so much as I need to get them to do (or not do) something.

For me it's an on-going process with successes and with new 
challenges. Definitely not too many rest periods.


sincerely,
Vana Lopez

When they discover the center of the universe a lot of people will be 
disappointed to discover they are not it.  -- Bernard Bailey


>Has anybody experienced your employer paying no attention to RIM, even
>hiring a person specilized in RIM, but not providing too much supports,
>inputs or even comments to most of your proposals. How did you handle
>this, and was this a situation you can survive and succeed? 
>
...

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