you make sure that the right info is kept so the business can find it 
when they need to. You get rid of the other stuff so it doesn't slow the 
business down.

On 6/15/2015 10:11 AM, Gary Link wrote:
> We've developed some drafts but they have tended towards being too heavy
> with jargon and focused on what IM does rather than what we help our
> client to achieve.  We are hoping to develop a statement that will be easy
> for the clients to understand in that it won't create more questions than
> it answers.
> <<
>
> Hi Jarl,
>
> Try this: Articulate for yourself exactly what it IS that you're trying to
> help your clients achieve. Then come up with phrases that express that
> concept in its most simple & universal terms. ex: We help you unlock your
> information's potential.
>
> "All great things are simple, and many can be expressed in a single word:
> freedom, justice, honor, duty, mercy, hope." - Winston Churchill
>
> Gary
>
>
>
> The contents of this email are the property of PNC. If it was not addressed to you, you have no legal right to read it. If you think you received it in error, please notify the sender. Do not forward or copy without permission of the sender. This message may be considered a commercial electronic message under Canadian law or this message may contain an advertisement of a product or service and thus may constitute a commercial electronic mail message under US law. You may unsubscribe at any time from receiving commercial electronic messages from PNC at http://pages.e.pnc.com/globalunsub/
> PNC, 249 Fifth Avenue, Pittsburgh, PA 15222; pnc.com
>
>
>
> List archives at http://lists.ufl.edu/archives/recmgmt-l.html
> Contact [log in to unmask] for assistance
> To unsubscribe from this list, click the below link. If not already present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body of the message.
> mailto:[log in to unmask]


-- 
Jay Maechtlen
626 444-5112 office
626 840-8875 cell
www.laserpubs.com


---
This email has been checked for viruses by Avast antivirus software.
https://www.avast.com/antivirus

List archives at http://lists.ufl.edu/archives/recmgmt-l.html
Contact [log in to unmask] for assistance
To unsubscribe from this list, click the below link. If not already present, place UNSUBSCRIBE RECMGMT-L or UNSUB RECMGMT-L in the body of the message.
mailto:[log in to unmask]