A couple of my favorites are:

A Rainier beer commercial (and I don't even drink!) where there's a mug in 
the frame, and you hear a tree being chopped down and each swing causes 
the mug to kind of rattle and potato chips to 'rain' down and when the 
tree starts to fall you hear 'Rainier" (instead of timber) and as the tree 
falls (there are all the tree sounds in the back ground), beer pours into 
the glass.  Very clever.

The second (I tried to find it on youtube, but could not), is a toothpaste 
commercial.  It's a college classroom setting and the prof is telling the 
class what they'll talk about the next day.  The camera looks at several 
students who are very excited and leaning forward waiting and listening. 
At the top of the lecture hall, the students who are heading out the door 
have turned and are excited and waiting to hear what the topic will be. 
And when the prof says something like cavities, the room erupts with wild 
cheering and clapping and one of the guys that was standing, faints dead 
away!  It is a hoot (to me)!

I also like the commercials about some sort of margarine that tastes like 
butter, that were done just showing a couple's hands.  Very clever also.

Susan Beamer
Records [and Archives] Manager
Eastern Washington State
www.selinc.com





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