Rick,
I'm coming around to the idea that you need to have the hooks
(icons/mascots/promotions) to get people excited about the program and am
beginning to work on them at Rockwell. That being said I still don't
believe that the FORMAL program name should be a cutesy accronym but
instead simply state the program function and reflect the
responsibilities it entails- if that means legal/compliance I can live
with that. I don't see Accounting,operations ,etc using these type of
accronym/names.
Bottom line is that the FORMAl name needs to reflect the programs position
in the corporate structure and nothing more
My 2 cents
Steve Petersen CRM
Records Manager
Rockwell Collins Inc
319.295.5244
"Bringing Order Out of Chaos"
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