Steve,

Thanks for your clarification.  I am certainly not elluding to social media 
being our ONLY way of doing business... similar to the paperless office 
(I doubt I will see it before I retire 20+ years from now!).

I do, however, recognize that similar to email and instant messaging 
not even 10 or so years ago that social media in business is a reality.  
We need to be out in front (no revalation there) of the reality with 
solutions and strategies as RIM professionals.

The interesting point I witnessed this weekend is that society thrives 
on it (see the Maurice Jones-Drew tweet)... the raw emotion and 
spontaneous nature of it.  News and information circulates so fast and 
businesses need to be ready for it, respond to it, and provide solutions 
to capture the rapidly moving market trends to succeed.

Thanks for your post.

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