Social media is not corporate media | ZDNet
But social media is not corporate media. This is a very important
distinction.
Social media is useful to businesses because it offers what Shel Israel and
Robert Scoble call “naked conversations” you can listen-in to customers when
previously you couldn’t except through expensive market research focus
groups.
http://zd.net/n9UQRv
Source:
http://www.zdnet.com/blog/foremski/social-media-is-not-corporate-media/1916
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