I would also approach the SHRM.  Targeting the C-level is great.  But
the HR folks are on the front lines in not only writing position
descriptions but also for recruiting for records management.

As some of you know one of my roles with the ICRM (in addition to
webmaster) is reviewing and approving job postings on the website.  I
have been approached a number of times by recruiters not only seeking
assistance in writing position postings but also seeking experienced
records managers.  Some of these are with large corporations.  I try
to help them out and direct them to the ARMA competencies when
appropriate.  Part of this includes educating what records managers
can bring to the table.

Unfortunately there is still confusion about what we do and where we
fit into an organization's picture.  And terms such as Knowledge
Management, Information Governance, etc tend to muddy the water in
their eyes.  I know of at least three positions that have been
re-posted a number of times because they are struggling with what the
records management field really entails and the benefits we as a
profession can provide to an organization.

Bruce White, CRM, PMP
Virginia Beach, VA
e-mail: [log in to unmask]
LinkedIn:  http://www.linkedin.com/in/bblanco

On Thu, Feb 21, 2013 at 10:38 AM, Hugh Smith <[log in to unmask]> wrote:
> I have high hopes that Carol and the new ARMA Board might take records management into the Board Room in a new way. Her start in DC might prove very beneficial.
>
> Carol, spend some time talking to Bob Johnson of NAID as he is superb at marketing an association. In 1990 who knew of NAID? In 2013 NAID sits on every legislative committee and they control their own destiny and NAID is the first to develop a Certification program in information management and destruction.  Bob Johnson ( [log in to unmask] ) was the architect of that program and ARMA could learn from Bob how to promote your organization in a positive way.

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