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Records Management Program <[log in to unmask]>
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Mon, 29 Dec 2014 20:16:32 -0600
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Offering customers discounts in future purchases and free credit monitoring
—strategies used by Target after its large-scale data breach
<http://www.insurancejournal.com/news/national/2014/02/26/321638.htm> — may
raise suspicions rather than satisfy customers’ sense of justice, according
to researchers at the University of Arkansas.

Information systems researchers at the university studied the effect of
these two compensation strategies used by Target in reaction to its data
breach last December that affected more than 70 million customers. They
found that while they are understandable in the wake of competitive
pressures and media attention, such responses are problematic.

http://bit.ly/1rwcnol
http://bit.ly/1rwcnol+


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Peterk
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