I just received a brochure from California State University announcing a
Master's Degree Program "Knowledge Management."

It defines KM as follows:

KM can best be described as the strategic process through which an
organization maximizes value from its intellectual and knowledge-bases  assets.

Further- An increasing number of organizations now employ knowledge
management professionals and even Chief Knowledge Officers (CKO's).

For example, KM professionals are routinely involved in activities  centered
on intellectual property and capital assets, knowledge sharing and  learning
culture, information organization and search strategies, technological
visualization and technical communication, and archives and records  management.

We got in there, even if it is at the end. I have requested more  information
on the course content. The recent ARMA Board decision on branding  seems more
appropriate now. The proposed ARMA educational courses study should  include
courses of this nature as well.

Bill Benedon

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