I see tons tons tons of that in the social business side FWIW - every second person has a title with one or more of guru, maven, strategist, evangelist, broker, ninja, samurai, Jedi(!), etc....
Jesse Wilkins, CRM
Director, Systems of Engagement
AIIM International
[log in to unmask]http://www.aiim.org
(303) 574-0749 direct
Twitter: http://www.twitter.com/jessewilkins
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